In recognition of the expanding nature of the search market, ComScore Inc. is extending its criteria for measuring the market share of such products by including results beyond the primary search engine platforms (Google, Yahoo!, Microsoft etc). The new service, described as the second generation of search measurement, was unveiled on Monday.
However, just as Google is already eyeing the potential of advertising far beyond the Web, the concept of search may also be taking a quantum leap beyond its Internet roots. Industry insiders, talking to Sneaky Business under strict anonymity, have hinted at a much broader third generation search measurement yardstick that is just round the corner.
A first draft of the upcoming taxonomy, together with approximate overall search "traffic" is shown below. Interestingly, in this meta-search universe Google captures only around 2% share, putting it well behind the faith-based search traffic of the Catholic Church.