American Airlines is disappointed with the sponsored links appearing next to searches for some of its products - so it has decided to sue Google over the practice.
According to Time Magazine:
"A Google visitor who enters certain words or phrases that American trademarked — for example, Aadvantage, the name of its frequent-flier program — will get links to American's Web site but also its rivals under "sponsored links" — targeted ads that appear alongside the regular search results. Google makes most of its money from such keyword ads.
"When done right, search is a great tool, but we have a problem with this part of their business," said Billy Sanez, a spokesman for American. Sanez said the results could confuse consumers and divert customers away from American's own site."
This is not the first time that an unhappy vendor has attempted such a move. Geico made a similar claim which Google settled out of court in 2005. It is perhaps no surprise that Google has lost similar cases in France (no names available).
So where will this all end?
We performed our own search for "Sneaky Business" and were bitterly disappointed by the outcome- absolutely no sponsored links suggestions appeared. We are considering the best course of legal action to rectify this result.