Could "steampunk" (the repackaging of modern technology products such as PCs, DVRs, cameras and iPods in Victorian-era shells) represent a new growth opportunity for the PC industry? According to anonymous discussions with Sneaky Business, several leading PC vendors may think so. "It might be best chance yet of generating significant growth in the over '65s segment" commented one product manager in Austin, Texas. Another sounded equally optimistic, "We've established a new retro working team to build the business plan. We think this one has legs."
To date breakthrough PC design has largely been shaped by a futuristic and clean aesthetic. However, the Victorian era represents a largely untapped, high-value niche in the market (see embedded video from the Journal). "This will give us a chance to really offer PCs with a full set of bells and whistles" commented another PC industry insider, "We're already thinking ahead to the Roman and Greek time periods."